Joto Teaware Recommendation: Happy Mid-Autumn Festival! Don’t forget to drink tea while enjoying mooncakes to cleanse your palate!
This year’s Mid-Autumn Festival falls on a Tuesday, so I bet many of you are celebrating early this weekend with BBQs! Grilling with family and friends, eating mooncakes—sometimes it can feel a bit heavy. While devouring all that meat and cake, don’t get too full! Remember to take a sip of tea to balance out the richness. Let me share a little bit about the Mid-Autumn Festival with you today!
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The Mid-Autumn Festival is probably my favorite holiday of the year, not only because I’m excited about BBQ (I’m hungry!) but also because it’s a time for family gatherings. How beautiful it is to be with your loved ones under the bright, full moon!
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And by the way, the tradition of barbecuing during the Mid-Autumn Festival is unique to Taiwan! In the Chinese-speaking world, many people celebrate on the 15th day of the eighth lunar month, with customs like moon gazing and eating mooncakes, but barbecuing is something you’ll only find in Taiwan!
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Just like the invention of bubble tea, the tradition of barbecuing during the Mid-Autumn Festival is a historical coincidence! Originally, people in Taiwan only celebrated with moon gazing and eating mooncakes, but starting in the 1970s, barbecuing became a popular addition to the festivities, gradually becoming a central part of the celebration.
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There’s a popular online story that barbecuing during the Mid-Autumn Festival started because of a 1986 TV commercial by soy sauce brands Wan Ja Shan and Kimlan. However, this doesn’t quite fit the historical timeline, as barbecuing had already become a common practice by the 1970s! Some scholars suggest it’s linked to Taiwan’s industrialization, where migrant workers found a sense of belonging through this collaborative activity, which led to its growing popularity.
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Because of this social demand for gatherings, soy sauce companies were able to market BBQ sauces under the slogan “One family barbecues, all neighbors enjoy the aroma”! The creation of this tradition actually reflects significant societal changes in Taiwan. Isn’t that fascinating? From a simple barbecue gathering, we can see the broader social shifts—how interesting!
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